Jim is responsible for developing strategic opportunities for brands to positively impact consumers through live engagements. He acts as lead liaison between client, agency partners and third party vendors, and is accountable for all consumer-facing communication and activities, in-market deadlines, all financial management and the overall success of each program. During his career Jim has implemented experiential programs with a wide range of clients and high-profile properties, recent examples include: USAA, Symantec, Kia, Kraft, Shell, Motorola, HGTV, NBA, NFL, USTA and the Komen Foundation. Many of his programs have received industry awards and accolades.
Before joining IMG LIVE, Jim spent 6 years as Vice President – Management Supervisor at Aspen Marketing and two years as EVP of Activation at BigHeads Network.
Jim is also the GM of our New York office.