As the President of IMG LIVE, Bryan Icenhower is a strategic catalyst in shaping the direction of the client’s brands and properties. Having worked on the agency, brand and property side for over fifteen years, Bryan is a true innovator in designing results oriented experiential campaigns that build on a deep understanding of the consumer.
A respected and trusted marketing veteran, Bryan brings a wealth of experience in creating and directing award-winning experiential initiatives for clients. In his leadership role, Bryan has worked with many of the world’s largest and most powerful brands to create award winning platforms that generate buzz and encourage sales. He has guided his marketing team to provide numerous cutting edge marketing solutions in the LIVE environment that consistently engages consumers, drives brand objectives, and builds brands. Bryan’s work history scans most of the major properties and platforms within the Sports and Entertainment fields.
Prior to joining IMG, Bryan worked for SFX Entertainment and managed the Marketing Solutions department in the development of strategic partnerships and marketing solutions for clients across their global sports, music and live theater assets. Prior to SFX, Bryan worked both for and with The Coca-Cola Company developing experiential marketing campaigns for their broad portfolio of brands. Bryan started his marketing career at Adidas America working as a Field Sales and Marketing representative.