USAA: Army-Navy Game

USAA: Army-Navy Game

The 2014 Army Navy Game marked the 5th year in a row that IMG LIVE partnered with USAA to bring their presenting sponsorship of America’s Game to life through a robust digital presence.  Fans at the game were challenged to morph themselves into a digital bobble head, test their leg at the Virtual Field Goal Kick, and join Roger Staubach in the Navy huddle via our Green Screen Photo-op all while tablet-based Fan Polling in and around the stadium took the pulse of the crowd.  Fans of the Cadets and Mids were then encouraged to share their experience via social media using the hashtag #ArmyNavyGame.  All content was aggregated in our 10’ tall x 16’ wide social media hub.