USAA: 116th Army vs Navy Game Presented by USAA

USAA: 116th Army vs Navy Game Presented by USAA

USAA

PROJECT OVERVIEW

IMG Live worked with the United Services Automobile Association for its 7th year as the presenting sponsor of the annual Army-Navy football game.
 
 

CLIENT GOAL

Elevate “America’s Game” while leveraging the opportunity to build key relationships and further demonstrate USAA’s commitment to the military community.
 
 

OUR SOLUTION

Build fan-activation area that provides unique digital-related experiences that are both fun in person and also lead to social conversation and buzz around USAA and Army-Navy.

ACTIVATION ELEMENTS

• FanCam
• 360 Degree Action Photo Op
• Quarterback Challenge Interactive
• Talent Stage
 

RESULTS

Pushed social conversation including 10.3M social media impressions for USAA, including 3,500 page views for FanCam in 24 hours and over 100k social media impressions through FanFest activations.