IMG Live worked with the United Services Automobile Association for its 7th year as the presenting sponsor of the annual Army-Navy football game.
Elevate “America’s Game” while leveraging the opportunity to build key relationships and further demonstrate USAA’s commitment to the military community.
Build fan-activation area that provides unique digital-related experiences that are both fun in person and also lead to social conversation and buzz around USAA and Army-Navy.
• 360 Degree Action Photo Op
• Quarterback Challenge Interactive
• Talent Stage
Pushed social conversation including 10.3M social media impressions for USAA, including 3,500 page views for FanCam in 24 hours and over 100k social media impressions through FanFest activations.