UFC International Fight Week is UFC’s tentpole event of the year that attracts thousands of fans from across the globe. The event featured a two-day Fan Experience for fans to engage with the brand and its partners.
Execute an immersive UFC event that was brand driven and elevated the experience for fans and partners in a new, outdoor venue. UFC also wanted to seamlessly integrate partners to create a cohesive, interactive activation.
Our UFC inspired Fan Experience Octagon gave the brand and its partners pre-built spaces to activate UFC-themed experiences. We handled the experiential activations, digital integrations, and operations for UFC and multiple partners. By re-thinking the autograph sessions, UFC fanatics were able to engage with a record number of UFC athletes and talent.
– Octagon structure
– 9 partner activations
– Digital experience development and execution
– UFC athlete and talent appearances
– UFC dimensional letters
15K Fan Engagements, 2.5 Million Social Impressions, 38 UFC Athletes and Talent