UFC International Fight Week is UFC’s tentpole event of the year that attracts thousands of fans from across the globe. The event featured a two-day Fan Experience for fans to engage with the brand and its partners.
Execute an immersive UFC event that was brand driven and elevated the experience for fans and partners in a new, outdoor venue. UFC also wanted to seamlessly integrate partners to create a cohesive, interactive activation.
Our Fan Experience Octagon created pre-built spaces to activate within, all cohesively themed to represent the UFC and its partners. The redesigned experience allowed fans to engage with a record number of UFC athletes and talent.
• Octagon structure
• 9 partner activations
• Digital experience development and execution
• UFC athlete and talent appearances
• UFC dimensional letters
The two-day fan experience during International Fight Week featured nine UFC-partner activations and saw 38 athletes and talent make appearances on site, leading to 11K fan engagements and over 2.5 million social impressions.