IMG LIVE created the RBC Ryder Cup Fan Challenge, a fun, interactive experience for Ryder Cup attendees. Participants selected either a Team USA or Europe credential and participated in a variety of golf activities like Long Drive, Closest to the Hole and Putting contests. The credential provided access to our custom microsite, where attendees received and shared their Challenge data. A manual leaderboard was updated throughout the tournament. A photo opp featured Team RBC golfers Matt Kuchar, Jim Furyk and Luke Donald. Attendees designed their very own custom golf bag, while others watched the tournament in our Viewing Lounge.