Ray-Ban: Trunk Show

Ray-Ban: Trunk Show

Ray-Ban tasked IMG LIVE with designing a mobile pop-up store which would align with the Ray-Ban retail concept while also providing a brand experience. We developed a store within a shipping container, outfitting it with retail space for over 200 SKUs, along with the Ray-Ban Polar Studio, a fun recording booth where consumers learn about polarized lenses and create a short music video while wearing Ray-Ban sunglasses.