Courtyard: NFL Draft

Courtyard: NFL Draft

PROJECT OVERVIEW

Courtyard by Marriott, The Official Hotel of the NFL, brought their interactive exhibit to Chicago for the NFL Draft, where they activated during the 3-day Draft Town fan festival located in Grant Park.

CLIENT GOAL

To drive knowledge and excitement that Courtyard is The Official Hotel of the NFL, and provide fans with several football-related opportunities to enhance their visit to Chicago for the NFL Draft proceedings.

OUR SOLUTION

We developed an on-site activation that not only drove home that Courtyard was The Official Hotel of the NFL, but also engaged consumers with several interactive elements that allowed fans to feel a part of the Draft experience.

ACTIVATION ELEMENTS

• 40-Character Dash, a race to spell out a phrase on a turf keyboard.
• Broadcast studio setup
• Interactive instant-win tap tower
• Lounge set up for watching Draft
• NFL talent appearances

RESULTS

• 11.5M Social Impressions
• 61.5MM Total Digital Impressions
• 720 Marriott Rewards Enrollments
• 434 40-Character Dash Participants
• 610 Be a Broadcaster Videos
• 630 Exit Surveys