Norton Symantec: Man of Steel

Norton Symantec: Man of Steel

In support of Norton’s Man of Steel partnership, IMG LIVE and Symantec developed Norton’s Man of Steel Truck, touring North America during the 2013 promotional movie window.  We created a scaled-down Metropolis environment inside our truck to teach consumers how often they are exposed to digital dangers in their everyday lives, convince them that cyber threats are real, and lead them to discover the powers that Norton gives them to protect all their devices in a personally relevant way.  Together with Genuine Interactive, we developed a proprietary NFC app that acted as the consumer’s guide and instructional tool throughout the Metropolis environment, exposing them to everyday situations where Norton protection was vital.