Marriott X Coachella

Marriott X Coachella

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PROJECT OVERVIEW

Marriott wanted to make a splash at Coachella by doing what has never been done before: turning the iconic Safari tents into luxury hotel rooms, each inspired by one of Marriott’s 8 lifestyle brands.

CLIENT GOAL

To drive social media and PR buzz among millennial travelers by designing eight distinct, Instagram-worthy, hotel-room tents on-site and part of all the action at Coachella.

OUR SOLUTION

We created unique Safari tents inspired by Marriott’s lifestyle brands, then leveraged celebrities and influencers to stay in the rooms and post about their experience on Instagram and Snapchat.

ACTIVATION ELEMENTS

· 8 fully furnished “hotel rooms”
· Brand-inspired amenities & programming
· Influencer marketing
· Influencer hosting
· Branded photo opportunities

RESULTS

Hundreds of millions of press and social media impressions featuring the unique tents and interactions with the partner influencers.