Marriott wanted to make a splash at Coachella by doing what has never been done before: turning the iconic Safari tents into luxury hotel rooms, each inspired by one of Marriott’s 8 lifestyle brands.
To drive social media and PR buzz among millennial travelers by designing eight distinct, Instagram-worthy, hotel-room tents on-site and part of all the action at Coachella.
We created unique Safari tents inspired by Marriott’s lifestyle brands, then leveraged celebrities and influencers to stay in the rooms and post about their experience on Instagram and Snapchat.
· 8 fully furnished “hotel rooms”
· Brand-inspired amenities & programming
· Influencer marketing
· Influencer hosting
· Branded photo opportunities
Hundreds of millions of press and social media impressions featuring the unique tents and interactions with the partner influencers.