Marriott UMG Bangkok
Marriott UMG Bangkok
PROJECT OVERVIEW
IMG LIVE partnered with UMG and Marriott to create a must-see concert starring Imagine Dragons on the stunning roof of the Bangkok Marriott Marquis Queen’s Park, broadcast live on Facebook for all to enjoy.
CLIENT GOAL
Drive buzz for the newly opened hotel while positioning the Marriott brand as a leisure hotel in the APAC region. Additionally, drive maximize exposure for the Marriott Rewards program with one-of-a-kind experiences.
OUR SOLUTION
Through Marriott’s partnership with UMG, IMG LIVE devised a concert spectacle from the ground up, including developing an immersive consumer experience highlighting the hotel’s best features.
ACTIVATION ELEMENTS
• Concert production
• Photo opportunities
• Livestreaming
• Event design
• Influencer integration
RESULTS
The evening at the Marriott Marquis Queen’s Park was a must-attend event in Bangkok, with over 500 attendees, driving press and social impressions. The Facebook Live concert engaged over 660K viewers.
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