Marriott UMG Bangkok

Marriott UMG Bangkok

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PROJECT OVERVIEW

IMG LIVE partnered with UMG and Marriott to create a must-see concert starring Imagine Dragons on the stunning roof of the Bangkok Marriott Marquis Queen’s Park, broadcast live on Facebook for all to enjoy.

CLIENT GOAL

Drive buzz for the newly opened hotel while positioning the Marriott brand as a leisure hotel in the APAC region. Additionally, drive maximize exposure for the Marriott Rewards program with one-of-a-kind experiences.

OUR SOLUTION

Through Marriott’s partnership with UMG, IMG LIVE devised a concert spectacle from the ground up, including developing an immersive consumer experience highlighting the hotel’s best features.

ACTIVATION ELEMENTS

• Concert production
• Photo opportunities
• Livestreaming
• Event design
• Influencer integration

RESULTS

The evening at the Marriott Marquis Queen’s Park was a must-attend event in Bangkok, with over 500 attendees, driving press and social impressions. The Facebook Live concert engaged over 660K viewers.