IMG LIVE worked with Marriott Rewards to design a once-in-a-lifetime experience for one lucky fan to bring 49 friends to the most anticipated game of the NFL season – Super Bowl 50 at Levi Stadium in San Francisco, CA.
Drive excitement, buzz and entries into Marriott Rewards’ 50 to 50 Sweepstakes and develop an unforgettable experience that lasts a lifetime for the winner and their 49 guests during Super Bowl 50 weekend.
A trip to the Super Bowl is a bucket-list activity, so we set out to create a memorable and sharable experience for all 50 guests from the minute they landed to the minute they went home. One that proved that as a member, benefits extend well beyond your stay.
• Branded locker room for all guest needs
• Custom 50 to 50 bus
• Private yacht cruise around SF landmarks
• SB suite and chance to meet NFL greats
We created a robust campaign that brought a great amount of attention and buzz to the Marriott Rewards loyalty program.