Marriott Rewards: 50 to 50

Marriott Rewards: 50 to 50

MAR_50to50

PROJECT OVERVIEW

IMG LIVE worked with Marriott Rewards to design a once-in-a-lifetime experience for one lucky fan to bring 49 friends to the most anticipated game of the NFL season – Super Bowl 50 at Levi Stadium in San Francisco, CA.

CLIENT GOAL

Drive excitement, buzz and entries into Marriott Rewards’ 50 to 50 Sweepstakes and develop an unforgettable experience that lasts a lifetime for the winner and their 49 guests during Super Bowl 50 weekend.
 

OUR SOLUTION

A trip to the Super Bowl is a bucket-list activity, so we set out to create a memorable and sharable experience for all 50 guests from the minute they landed to the minute they went home. One that proved that as a member, benefits extend well beyond your stay.

ACTIVATION ELEMENTS

• Branded locker room for all guest needs
• Custom 50 to 50 bus
• Private yacht cruise around SF landmarks
• SB suite and chance to meet NFL greats
 
 
 

RESULTS

We created a robust campaign that brought a great amount of attention and buzz to the Marriott Rewards loyalty program.