IMG LIVE worked with Marriott Rewards to create a campaign that unified the LGBT community and supporters through self-expression and artwork.
Engage travelers through real and emotive stories that connect personal fulfillment to travel and make people “feel good” about Marriott Rewards. Amplify and unify key portfolio, loyalty, and brand initiatives with a #LoveTravels story.
Leverage social influencers to drive consumers to submit hand-created artwork supporting the LGBT community by mail and social media. The artwork was then curated on curved walls and displayed in an art gallery during DC Pride.
• Curved wall art installation
• Parade float
• Video to explain #lovetravels and how to submit artwork
• “Expression Sessions”at Casa Ruby
• Art supplies shipped to influencers
The Love Travels campaign generated 3,500 submissions from all over the world, including almost 100 countries in total. Over 2,000 pieces of art were used in the installation, and the inclusion of stars like Laverne Cox created additional buzz.