Marriott Rewards: #LoveTravels

Marriott Rewards: #LoveTravels

PROJECT OVERVIEW

IMG LIVE worked with Marriott Rewards to create a campaign that unified the LGBT community and supporters through self-expression and artwork.
 
 

CLIENT GOAL

Engage travelers through real and emotive stories that connect personal fulfillment to travel and make people “feel good” about Marriott Rewards. Amplify and unify key portfolio, loyalty, and brand initiatives with a #LoveTravels story.

OUR SOLUTION

Leverage social influencers to drive consumers to submit hand-created artwork supporting the LGBT community by mail and social media. The artwork was then curated on curved walls and displayed in an art gallery during DC Pride.

ACTIVATION ELEMENTS

• Curved wall art installation
• Parade float
• Video to explain #lovetravels and how to submit artwork
• “Expression Sessions”at Casa Ruby
• Art supplies shipped to influencers

RESULTS

The Love Travels campaign generated 3,500 submissions from all over the world, including almost 100 countries in total. Over 2,000 pieces of art were used in the installation, and the inclusion of stars like Laverne Cox created additional buzz.