Turner: ELEAGUE

Turner: ELEAGUE

Eleague

PROJECT OVERVIEW

IMG LIVE worked with WME | IMG and Turner Broadcasting to form a first-of-its-kind professional eSports league. The entire league was broadcast on Twitch and highlighted by a Friday night broadcast on TBS for the 10-week season.

CLIENT GOAL

With the explosion of popularity of eSports, the joint venture looked to provide new ways to help fans enjoy the games they love by broadcasting it on digital and TV, while also working to make the game accessible to new fans.

OUR SOLUTION

Create a best-in-class experience for everyone involved, from accommodations for competing teams to the fan-fest area for audience members to hang out in before going in to watch the competition.

ACTIVATION ELEMENTS

• Player travel and accommodations
• Fan-fest area with gaming, social photo booth, food and merch
• Grass-roots marketing
• Premium giveaways

RESULTS

The first season of ELEAGUE was a great success, with viewers combining to watch 12.3 million hours of content across Twitch & TBS, including 18.7 million views on Twitch.