DIRECTV: NFL Draft 2017

DIRECTV: NFL Draft 2017

att_dtv

PROJECT OVERVIEW

IMG LIVE worked with DIRECTV during the 2017 NFL Draft to begin dialogue with true fans and kickstart the NFL season through exclusive access, sweepstakes, and NFL legends.

CLIENT GOAL

To engage, inform and build excitement around the football season and promote DIRECTV’s products like NFL SUNDAY TICKET and .TV, and create entries into the “True Fan” Sweepstakes.

OUR SOLUTION

We set out to discover “True Fans” at the NFL draft, allowing visitors to the space to create their own cheering videos and take a Buzzfeed-style True Fan Quiz that entered them into a sweepstakes to win our patented True Fan Crate.

ACTIVATION ELEMENTS

• RV
• 2 Sound Off Stations
• Premium event signage
• Digital content development
• Online sweepstakes 
• Celebrity guests

RESULTS

The NFLST Sound Off Station ranked #2 for uniqueness and total interactions among all sponsors. The activation was featured in 2,263 interactions total. 22,107 fans entered the sweepstakes give away through the true fan quiz.