IMG LIVE teamed up with BNY Mellon to produce their activation at the new Levi’s Stadium as part of the inaugural year of their sponsorship with the San Francisco 49ers. IMG LIVE custom fabricated a container to create a football destination inclusive of 49ers imagery and coveted team gear for fans to take part in a photo experience. In addition, the space featured a custom interactive football game that assessed fans’ investor risk tolerance. Based on key decisions made as the quarterback, the user was provided their investor profile and a chance to learn more about BNY Mellon. All consumers who participated in the game received co-branded BNY Mellon and 49ers gifts.