Adobe: Capture App

Adobe: Capture App

adobe

PROJECT OVERVIEW

IMG LIVE worked with Adobe to create a campaign to educate students about the Adobe capture application, including the ease of use between mobile and desktop and the benefits of storing assets in the Creative Cloud Libraries.

CLIENT GOAL

To engage students and basketball game attendees with a unique experience while building brand awareness and educating them on the functionality and ease of the Adobe Capture mobile and desktop application.

OUR SOLUTION

Attract students and others attending college basketball games by letting them design and print their own cheer cards with the Adobe Capture app to use during games.

ACTIVATION ELEMENTS

• Call to Action signage
• iPads for data and photo capture
• Photo props for creating cheer cards

 

RESULTS

90 application downloads, 121 Cheer cards printed and 4,000 pre-printed Cheer cards in student seating.