Every Tuesday morning our Creative department gathers together so one of our teammates can share something that inspires them in their work and in their personal lives. This is one of those inspirations.

How can you experience rain without getting wet?

Thanks to Random International, I found out that this is indeed possible and shared it with the team for our inspiration meeting.

The takeaway from the rain room for me is that art is something to be experienced by the individual viewing it. Artists don’t give their piece meaning; the people moving through it do. That’s an important note for us as experiential marketers to keep in mind as we are designing events and activations.

– Nicole Rogers, Video Producer