In a recent Tuesday morning creative inspiration meeting, our associate creative director Christine Andrews shared this very interesting TED Talk from legendary designer Paula Scher, about the difference between being serious in purpose and solemn in purpose.

The key takeaway for Christine: Serious design happens when you play and are willing to gamble against that which is common place.

Next time you are working on a new project, give yourself some time to play with it and see where your creativity takes you. It might drive you to do something seriously different.