Sydney, Australia – IMG LIVE has teamed with TSC, a leading Australian strategic partnerships and experiences company, in a move to further establish IMG LIVE’s global footprint and expertise in experiential marketing and brand strategy. All employees formerly under the TSC banner will be fully integrated into the IMG LIVE team to enhance its local market expertise and build its offering for brands in the country. IMG LIVE operates within Endeavor Global Marketing, the cultural marketing center of the Endeavor network, which includes WME and IMG. 

Formerly known as The Sound Campaign, TSC was formed by CEO Jason Fielding and Founding Partner Sasha Morello and specializes in brand partnerships and strategy as well as experiential activations across culture in Australia and the broader Asia Pacific.

“I am incredibly excited about the expansion of IMG LIVE in Australia and what that will mean for our team and our clients,” says Jason Fielding. “TSC has consistently pushed the boundaries in partnerships and experiences and as IMG LIVE, with access to the entire Endeavor network, we will have unrivaled access to the world’s leading talent, content and events.”

The TSC team has an already established roster of blue-chip clients that include Twitter, David Jones, Jack Daniel’s, Qantas and CUB.  TSC employees work across sport, music, retail and hospitality with a ten-year track record that has delivered award-winning campaigns and high profile partnerships such as the ALDI MiniRoos.

“The TSC group’s expertise in Australia and Asia Pacific more broadly will strengthen and expand IMG LIVE’s capabilities on behalf of its global client network,” says Ed Horne, EVP of Endeavor Global Marketing. “By establishing IMG LIVE in Australia through this partnership, new and existing clients in the region will benefit from Endeavor Global Marketing’s resources and network across music, sports, entertainment, fashion, art, and culinary to help achieve their business goals.”

Additionally, the TSC team manages and represents Australia’s preeminent chefs including Neil Perry, Ben Shewry, Dan Hunter and James Viles – a portfolio that complements IMG’s existing roster of leading Australian talent in sports, fashion and entertainment.

“We are pleased to welcome the TSC team and their clients to the Endeavor family here in Australia,” says Christopher Gilbert, SVP, Managing Director, IMG Australia & New Zealand. “The newly formed IMG LIVE in Australia brings market-leading expertise and capability to our business in the experiential and brand activation space.  The team’s insights and respected creative credentials will allow us to further expand local brand services and solutions helping to generate additional value and opportunity for our network of brand partners, talent, licensing, media, and events.”

Endeavor Global Marketing puts brands at the center of culture through brand strategy, experiential marketing, public relations, sponsorship, original content and positions them as leaders in the conversation across six key areas: entertainment, sports, fashion, culinary, art, music.  As part of Endeavor Global Marketing, IMG LIVE is uniquely positioned to help brands connect to consumers’ passions and create opportunities that drive brand loyalty.