The Solar Eclipse: How We Built the World’s Most Viral Experiential Activation

Here at IMG LIVE, we love taking people behind the scenes to show how we approach and build experiential activations for our clients. After all, a lot goes into creating unique experiences that connect brands and consumers in an authentic and memorable way.

Our goal with each new project is to do something that will stretch us beyond what we’ve done before. With what we pulled off today, we feel like we’ve really raised the bar on what is possible in experiential: