The Creative Genius of Björk

Every Tuesday morning our Creative department gathers together so one of our teammates can share something that inspires them and helps them see things differently. This is one of those talks.

Inspiration can be found anywhere, as I recently discovered while watching a fan-made documentary on the eclectic musical style of one of Iceland’s most famous exports, Björk.

I was struck by the fact that Björk pushes the creativity of her musical compositions by observing nature and then interpreting those rhythms through classical and digital instruments. It was a great reminder for all of us that in order to create the most impactful experiences, sometimes you need to completely break the mold.

– Christine Andrews, Associate Creative Director