When Kia approached us to develop an activation for their title sponsorship at VidCon, we knew we wanted our solution to provide an inclusive experience that made attendees the star of the show. What we didn’t know, was that this solution would take the form of an original song and music video with over 350 contributors.

To bring this idea to life, our video team spent hours collaborating, filming and editing hundreds of participants who stopped by Kia’s booth at VidCon. Our in-house auto-tune master, Nicole Rogers, spent countless hours perfecting and layering vocals to stitch together an incredible final product. We’re proud of the team’s hard work and excited to share a sneak peek into the creative process here: